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For two years the argument about AI summaries in search was a forecasting argument. Publishers said the clicks would go away, Google said the fear was overstated, and neither side had much history to point at. That phase is over. The measurement now covers …
For two years the argument about AI scraping has been mostly rhetorical. Publishers complained, lawyers filed, everyone waited. On September …
The headline number everyone repeats is that Google search traffic to publishers fell by about a third over the past year. It’s the wrong …
Nilay Patel coined “Google Zero” in 2024 to describe a hypothetical: the moment search stops sending traffic anywhere except back into …
Both halves of that sentence come from the same dataset, and publishers keep quoting only the half that suits the argument they are making …
Measurement across thousands of publisher sites put the year-over-year decline in Google search referrals at about sixty percent for small …
In February the Post eliminated roughly a third of its workforce, including more than three hundred of about eight hundred newsroom …